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The Pony Factory

The Pony Factory

Winston thought he could use heavy machinery and power from the depths of hell to transform sinful men into magic ponies. Winston was wrong.

Released Jan 18, 2024 Developer David Szymanski, John Szymanski Publisher David Szymanski Platforms Windows FPSHorrorDark HumorComedySingleplayer
View on Steam ↗ $3.99 (US · as of 2026-07-26)

What players say

Steam review score and the most-helpful voices, which may include critical ones. Data as of 2026-05-20.

91.7%positive663 reviews
Recommended · 3 found this helpful

“Creepy interesting game and I loved every second of it”

— a player, Steam review · 1 hrs played
Recommended · 3 found this helpful

“legendary steam horse fest recommendation thank you”

— a player, Steam review · 1 hrs played
Recommended · 2 found this helpful

“i have a genuine fear of horses. its now worse.”

— a player, Steam review · 2 hrs played
Read more reviews ↗

Player activity

Monthly average concurrent players. Live count fetched 2026-07-24 01:28 UTC · history via SteamCharts.

0playing at last check
124-hour peak
44all-time peak
0 5 10 2024 8 avg · Jan 2024

Price tracking

US-region pricing (USD), sampled twice daily by our own tracker since 2026-07-25. Steam prices vary by region — always confirm your local price on Steam.

$3.99current · sampled 2026-07-26 08:39 UTC
$3.99lowest since tracking began2026-07-25
US3.99 USD
EU3.99 EUR
UK3.39 GBP
Australia5.95 AUD
Canada4.99 CAD
Japan470 JPY
Brazil13.79 BRL
China18.00 CNY

Regional prices at last sample, in local currency — Steam sets each region's price independently.

China≈$2.7 Brazil Japan Canada US Australia UK EU≈$4.5

Cheapest → most expensive, converted to USD at ECB reference rates (2026-07-24). Relative comparison only.

Latest official news

Developer announcements via the Steam news API — links go to the original posts. More across all games on the news hub.

Mar 06, 2025
Secret Agent Wizard Boy and the International Crime Syndicate is OUT NOW

https://clan.fastly.steamstatic.com/images/34055240/4a4541d5c11d0f52218fad6e8371aae572b16eb2.png https://store.steampowered.com/app/3111080/Secret_Agent_Wizard_Boy_and_the_International_Crime_Syndicat

Jan 23, 2025
Butcher's Creek is out now!

https://clan.fastly.steamstatic.com/images/34055240/a2a280c65d75ca9252fb955192680d7c1f05a54b.jpg A troubled loner with a hunger for cinematic gore finds himself on the other side of the camera when ru

Oct 14, 2024
Demo for 'Secret Agent Wizard Boy and the International Crime Syndicate is now available

DEMO AVAILABLE NOW https://store.steampowered.com/app/3281870/Secret_Agent_Wizard_Boy_and_the_International_Crime_Syndicate_Demo/ TRAILER: https://youtu.be/zZUtbPIZyaY?si=CF-VtU4Uz0YVL78o https://clan

Oct 10, 2024
Butcher's Creek demo available now!

https://store.steampowered.com/app/3144590/Butchers_Creek_Demo/ https://clan.akamai.steamstatic.com/images/34055240/2041a5da298992bee065f8a606cf3b73f1d2acd7.jpg The demo for Butcher's Creek is now ava

Jan 18, 2024
The Pony Factory is out now!

https://store.steampowered.com/app/2536530/The_Pony_Factory/ Winston arrived at a solution to the moral decay of his town. He called out to hell, and hell answered. The human body could, hell promised

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From our knowledge graph — ranked by shared traits, not a black box. Each card says why it's here.

Screenshots

Official Steam store screenshots — click any shot to enlarge.

Facts & details

From the Steam store record, snapshot 2026-05-20.

GenresAction
Player tagsFPS · Horror · Dark Humor · Comedy · Singleplayer · Action · Stylized · Horses · Shooter · 3D · Noir · Funny (SteamSpy community voting)
FeaturesSingle-player · Full controller support · Playable without Timed Input · Stereo Sound · Steam Cloud · Family Sharing
LanguagesEnglish * *
ControllerFull support
Estimated owners20,000 – 50,000 (SteamSpy)
Minimum system requirements (PC)

Minimum: Requires a 64-bit processor and operating system OS: Windows 10 Processor: SSE2 instruction set support. Graphics: Graphics card with DX10 (shader model 4.0) capabilities. DirectX: Version 10 Sound Card: N/A