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Sporting Goods Shop

Sporting Goods Shop

Run your sporting goods shop. Sign contracts with leading brands, order products, hire workers, expand your store, and run little contests to entertain your customers. Play with friends or go solo, and enjoy the growth of your shop.

Released Sep 11, 2026 Developer Business Tycoon Publisher Business Tycoon, Gamersky Games Platforms Windows Life SimShop KeeperSimulationSportsOnline Co-Op
View on Steam ↗ $11.99 (US · as of 2026-09-26)

What players say

Steam review score and the most-helpful voices, which may include critical ones. Score via Steam as of 2026-09-26.

97.3%positive110 reviews
Recommended · 2 found this helpful

“We didn't play this game for long, but my friends and I really enjoyed it. Lots of things to sell, great store expansions.”

— a player, Steam review · 7 hrs played
Recommended · 1 found this helpful

“Runs well and is very reminiscent of the devs other games. Enjoy Gameplay Recommendations YouTube TikTok”

— a player, Steam review · 2 hrs played
Not recommended · 15 found this helpful

“3/10 – I love simulation games, but how many times can we sell the same shop with a new sign above the door? Same NPCs, same chores, same progression, same everything. I’ve seen this NPC in what feels like 10 simulations now. There’s nothing fresh here—just another coat of paint…”

— a player, Steam review · 0 hrs played
Read more reviews ↗

Player activity

Monthly average concurrent players. History through 2026-06 via SteamCharts; self-collected from the Steam API since Aug 2026.

39all-time peak
0 10 20 2026 No data collected for this period 14 avg · Aug 2025

Achievement stats

Global completion rates across all Steam players — a data view of how far people actually get. Source: Steam official stats · as of 2026-09-26.

14achievements
57.6%median completion
11.0%rarest: Level 25
93.1% of players 92.1% of players 91.6% of players 91.0% of players 90.0% of players 85.8% of players 83.6% of players 57.6% of players 44.4% of players 41.3% of players 35.7% of players 22.4% of players 15.0% of players 11.0% of players 93.1% 0% most earned rarest
Almost everyone has
93.1%Contracts — Sign a New Contract
92.1%Open the store — You can open or close the store by clicking the Open/Closed Sign at the entrance.
91.6%Set Price — Set a price for the product
Rarest badges of honor
11.0%Level 25 — Reach level 25
15.0%Level 20 — Reach level 20
22.4%Level 15 — Reach level 15

Latest official news

Developer announcements via the Steam news API — links go to the original posts. More across all games on the news hub.

Sep 11, 2026
Sporting Goods Shop 1.0 is out now!

1- Contest Worker It's the Y-key by default. You can change it in the Options-Controls. Keybinding: Options -> Controls -> Play Contest Two new contests added: Freehang Hopping and Dead Hang. You can

May 31, 2026
v[0.16] New Products, Store Expansion, Warehouse Expansion

1- New Products 6 new products have been added. 6 new contracts have been added to the Desktop Contracts section. Football, slam ball, ski boots, padel racket, liquid electrolyte, and natural massage

May 08, 2026
v[0.15] Extra Inventory Slots

1- More Inventory Slots Now it's possible to access your tablet when the selected inventory slot is occupied Now it's possible to press ESC to go to the Pause Menu when the selected inventory slot is

Apr 17, 2026
v[0.14] Online Order Worker

Online Order Worker You can complete the online orders with the help of an online order worker. He'll be waiting around the warehouse. You can hire him in your Desktop-Workers section. [img src=" src=

Mar 04, 2026
v[0.13] Color Customization - Contest Stations

Color Customization - Contest Stations B-key (by default) when you hover over. Keybinding: Options -> Controls -> Customize Color

Screenshots

Official Steam store screenshots — click any shot to enlarge.

Facts & details

From the Steam store record, snapshot 2026-09-26.

GenresAction, Adventure, Casual, Indie, RPG, Simulation, Sports
Player tagsLife Sim · Shop Keeper · Simulation · Sports · Online Co-Op · Design & Illustration · Casual · Multiplayer · Sandbox · Economy · Immersive Sim · Early Access (Steam store community voting)
FeaturesSingle-player · Multi-player · Co-op · Online Co-op · Steam Achievements · Steam Trading Cards · Camera Comfort · Custom Volume Controls
LanguagesEnglish, French, Italian, German, Spanish - Spain, Czech, Dutch, Hungarian, Japanese, Korean, Polish, Portuguese - Brazil, Portuguese - Portugal, Romanian, Russian, Simplified Chinese, Spanish - Latin America, Thai, Turk…
Achievements14
Minimum system requirements (PC)

Minimum: Requires a 64-bit processor and operating system OS *: Windows 7 64-bit | Windows 8 64-bit | Windows 10 64-bit Processor: Intel Core i5-9400F | AMD Ryzen 5 3600 Memory: 8 GB RAM Graphics: NVIDIA GeForce GTX 1050 | AMD Radeon RX-580 Network: Broadband Internet connection Storage: 1700 MB available space