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King of Retail 2

King of Retail 2

Build a retail empire across dozens of locations with hundreds of employees. Design every inch of your stores with a deep building tool, then fine-tune pricing, staffing, and product mix to stay profitable. Scale up, customize everything, and manage the details that make or break your bottom line.

Released May 22, 2025 Developer Freaking Games Platforms Windows Early AccessCapitalismEconomyManagementRealistic
View on Steam ↗ $19.99 (US · as of 2026-09-26)

What players say

Steam review score and the most-helpful voices, which may include critical ones. Score via Steam as of 2026-09-04 · quoted reviews as of 2026-05-19.

80.4%positive331 reviews
Recommended · 7 found this helpful

“I played KoR 1 for about a week a few years ago. I really enjoyed it, but it felt like something was missing. When I found out KoR 2 was in development, I decided to wait and follow its progress and eventually, the time came. KoR 2 launched, I waited a bit, bought it this…”

— a player, Steam review · 20 hrs played
Recommended · 2 found this helpful

“So far so good! Waiting for upper management. Keep it up!”

— a player, Steam review · 21 hrs played
Not recommended · 4 found this helpful

“I can’t recommend the game in its current state. I really enjoyed the original, which had a strong foundation but was missing a few key features—such as allowing your store to run successfully in your absence. Because of that, I was genuinely looking forward to the sequel.…”

— a player, Steam review · 7 hrs played
Read more reviews ↗

Player activity

Monthly average concurrent players. Live data self-collected from the Steam API · history through 2026-07 via SteamCharts.

181all-time peak
0 50 100 2026 72 avg · May 2025

Achievement stats

Global completion rates across all Steam players — a data view of how far people actually get. Source: Steam official stats · as of 2026-09-26.

84achievements
0.1%median completion
0.0%rarest: The northern star
0.5% of players 0.5% of players 0.4% of players 0.4% of players 0.4% of players 0.4% of players 0.4% of players 0.3% of players 0.3% of players 0.3% of players 0.3% of players 0.3% of players 0.3% of players 0.3% of players 0.3% of players 0.3% of players 0.3% of players 0.2% of players 0.2% of players 0.2% of players 0.2% of players 0.2% of players 0.2% of players 0.2% of players 0.2% of players 0.2% of players 0.2% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.1% of players 0.0% of players 0.0% of players 0.0% of players 0.0% of players 0.0% of players 0.0% of players 0.0% of players 0.0% of players 0.0% of players 0.0% of players 0.0% of players 0.0% of players 0.0% of players 0.5% 0% most earned rarest
Almost everyone has
0.5%We'll go again tomorrow — Hidden achievement
0.5%Let's do this — Hidden achievement
0.4%A face in the crowd — Hidden achievement
Rarest badges of honor
0.0%The northern star — Hidden achievement
0.0%Ikea? That little kiosk... — Hidden achievement
0.0%Massive influence — Hidden achievement

Price tracking

US-region pricing (USD), sampled twice daily by our own tracker since 2026-08-13. Steam prices vary by region — always confirm your local price on Steam.

$19.99current · sampled 2026-09-26 21:12 UTC
$12.99lowest since tracking began2026-08-13
US19.99 USD
EU19.99 EUR
UK15.99 GBP
Australia27.95 AUD
Canada24.99 CAD
Japan2,100 JPY
Brazil49.99 BRL
China69.00 CNY

Regional prices at last sample, in local currency — Steam sets each region's price independently.

Brazil≈$9.6 China Japan Canada Australia US UK EU≈$23

Cheapest → most expensive, converted to USD at ECB reference rates (2026-09-25). Relative comparison only.

$0 $25 $50 08-13 08-21 08-31 09-08 09-17 09-26

Latest official news

Developer announcements via the Steam news API — links go to the original posts. More across all games on the news hub.

Jul 29, 2026
Dear Retailers #19 - Marketing and Multiple Concepts

Dear Retailers it has been a while, and i hope you have enjoyed the summer months. It's time to let you know what has happened since the last update. Table of content State of production New features

Apr 17, 2026
Version 0.4.2 - Optimizations, Balancing and talking customers.

Dear Retailers, Since the last update, players have reported a number of bugs as well as severe lag in certain areas. So before starting a longer sprint for the next major update, we wanted to address

Apr 03, 2026
Update 0.4.1 - Following up on 0.4.0

Dear Retailers! It is Friday, and as promised, here is a follow-up update to our 0.4.0 release. It seems like the faster game day speed, starter stores, and multiple complexity levels have been very w

Mar 31, 2026
Update 0.4.0 is finally out. Our biggest update yet!

Dear Retailers, After 3 months of hard work, update 0.4.0 is finally available for you to enjoy. In this update, we have focused on some of the biggest issues you have raised, and tried to address tho

Mar 17, 2026
Dear Retailers #17 - The final touches on the upcoming update.

Dear retailers! Time for another update on what we have been working on over the last month, and what you can expect in the upcoming patch. We are still aiming for a March update and are now adding th

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Screenshots

Official Steam store screenshots — click any shot to enlarge.

Facts & details

From the Steam store record, snapshot 2026-05-19.

GenresCasual, Indie, Simulation, Strategy, Early Access
Player tagsEarly Access · Capitalism · Economy · Management · Realistic · Simulation · Time Management · Immersive Sim · Life Sim · Funny · Modern · Character Customization (SteamSpy community voting)
FeaturesSingle-player · Steam Workshop · Steam Cloud · Steam Leaderboards · Family Sharing
LanguagesEnglish * , French, Italian, German, Spanish - Spain, Danish, Portuguese - Portugal, Russian, Arabic, Dutch, Polish, Portuguese - Brazil, Turkish, Simplified Chinese *
Official sitehttps://kingofretailgame.com/
Minimum system requirements (PC)

Minimum: Requires a 64-bit processor and operating system OS: Windows 10 Processor: Quad-core Intel or AMD 2.5 GHz or superior. Memory: 8 GB RAM Graphics: Nvidia 2060 GTX or similar DirectX: Version 10 Storage: 20 GB available space